NIKE AND AS ROMA UNVEIL NEW AWAY KIT FOR 2014-15 SEASON
Nike and AS Roma unveiled today the new away kit, wearing it on pitch of the first friendly match of their tour in the United States.
The kit is inspired by AS Roma’s jersey of the 1960s: white with a bold yellow-and-red sash running diagonally from the shoulder through the crest and to the hem. It also boasts a modern V-Neck collar with red at the back and white trim at the front.
As for the home kit, inside the back of the neck is a red textured pennant tab with the statement: "La Roma Non Si Discute Si Ama’" (Roma is loved without any question) – the famous motto that shows the fans they belong to the club.
The new away shorts are white, and the new away socks are white with a wide tonal stripe of chevrons on the back.
The away kit will be available from July 23 on nike.com, asromastore.it, in Nike stores, AS Roma Store and selected shops.
While this new kit features Nike’s signature design details, it also offers players the very latest in performance innovation, kit technology and environmental sustainability.
NIKE DRI-FIT TECHNOLOGY
Nike Dri-Fit technology draws sweat away from the body to the exterior of the shirts and shorts where it quickly evaporates.
This helps players to perform at their absolute best by remaining cooler, drier and more comfortable.
The laser-cut ventilation holes and mesh panels featured in key areas of the kit also improves performance by increasing air circulation to the players’ bodies and regulating their temperatures throughout ninety minutes on the pitch.
The kits are made of a dual-knit fabric consisting of both cotton and recycled polyester, which as well as removing sweat offers a softer feel and an overall more flattering appearance.
ENVIRONMENTAL SUSTAINABILITY
Nike continues to place environmental sustainability at the heart of their kits, which are again made from recycled polyester this year.
These kits have been created to provide both unrivalled performance benefits and lower environmental impact.
The kits are made from recycled plastic water bottles. The shorts are 100 percent recycled polyester; the shirts are 96 percent recycled polyester, while the socks are 78 percent.
Each kit is made using an average of 18 recycled plastic bottles, and since 2010, Nike has diverted almost two billion bottles from landfill, enough to cover more than 2800 full-sized football pitches.
By using recycled polyester Nike is also reducing the energy consumed in the entire process by up to 30 percent.
A NEW AND UPDATED PERFECT FIT
Nike took 3D body scans of many of the world’s leading footballers to create a kit with an updated and perfect new fit.
The new fit allows the body to move more naturally within the kit, and so effortlessly helps to improve players’ comfort and performance.
The Nike Elite Match fit sock for 2014 also boasts a sleeker and updated design created especially for football.
Nike’s designers spoke to many of today’s elite players to gain an insight in to what they wanted from a sock during a game.
There are now strategically cushioned zones to provide comfort and protection around the big toe and the anklebones where the majority of impact occurs, while arch support provides a firm foundation for the foot to prevent any slipping.
There is less material on the sock to enhance players’ touch, while flex grooves on the ankle and top of the foot prevent bunching.
http://nikeinc.com/news/nike-and-as-rom ... line/31649
